THE most comprehensive set of SAFER DRIVING assets available ANYWHERE

our driving NUGGETS of GOLD are (currently) FREE, ZILCH, NOWT !!!

We have created a FILM. It's for anyone who DRIVES, of any age, and any experience level, from newbies to rusties

For anyone wanting to enhance their chances of safe arrival at their intended destination. Every year 1,750+ people are killed, 180,000+ injured on our roads. Most thought THEY were good drivers too, as do you. Many of the incidents could have been avoided.

We only have ONE product - our SATD FILM (accompanied by x5 digital FlipBooks), which reviews 50 everyday driving Scenarios showing what can go pear shaped

The 50 Scenarios are supported by 350+ real-life incident clips evidencing what can happen, often in just the blink of an eye, and how you can be prepared and thus avoid becoming another statistic. We came very close to naming it "50 Shades Of Grave" !!!

You should care, simply because many drivers DON'T, and they can take YOU and your PASSENGERS to A & E, or worse

Every time you get behind the steering wheel, you are engaging in RISK, and both you and everyone around you is handling a lethal weapon. This film will remind any driver of so many things they once knew, but have likely forgotten - it will UP their game on the road.

Watch our SHORT film PREVIEW lower down this page, then if you like what you see, click the MENU to go to the GRATIS page from where you can STREAM the full film, or you can DOWNLOAD the full film to your PC for watching later when you have more time. On the GRATIS page you will also see the x5 FlipBooks ram jammed full of useful INFO re the world of DRIVING risks and stats

You are able to SHARE access to our SATD FILM (and our series of FLIPBOOK documents (see the GRATIS page) to your family, your friends, and your colleagues. IF you run a BUSINESS, you may want SHARE this FREE access to your Employees, or in some cases also to your Customers, your Clients, your Members etc. ALL FREE.
For a very modest cost, we can embrace YOUR BIZ BRANDING with CUSTOMISATION features that showcase YOUR brand and YOUR message/strapline - whilst helping to protect both the HEALTH and the WEALTH of your TEAM, your CUSTOMERS, your CLIENTS your MEMBERS (Gyms, Unions, Universities, Clubs, Libraries etc), indeed ANY of those whom YOU serve. They can access YOUR CUSTOM page using a CUSTOM QR Code provided to you by SATD.
what value would you put on avoiding having whiplash, busted ribs, fractured legs, broken nose - for you and maybe also your passengers ?

Greetings and a warm welcome. However you found your way to this page, if you DRIVE, or you EMPLOY people who drive, whether FOR their work, or just TO and FROM their place of work, then you are in the right place. There is a lot happening here on our pages, but the truth is we ONLY have ONE product, and it WILL provide massive value to you personally, and to those in your circle, and those that you serve in your business.

Our core PRODUCT is our SATD Film, and it's single focus is providing some guidance on how to avoid incidents when you are behind the wheel.

In fact, our film covers 50 everyday driving Scenarios that often involve RISK, and which can end your trip at A & E, or worse.

The SATD Film is supported by 350+ clips of real incidents where things went wrong, in just the blink of an eye. It provides sound advice and insights on how you might anticipate and avoid such experiences.
Flying Car
Let’s set the scene with this
SHORT 1 MIN promo clip.
Driving RISK is all about what can happen in the BLINK of an EYE
And here are 2 stats worth thinking about.

52% of motorway fatalities involve a HGV.

60% of all road fatalities occur on country roads. 

So do bear these in mind when you are out and about.
Contributory cause: Failure to LOOK properly was reported in 25% of fatal road incidents.
Contributory cause: Exceeding the speed limit was reported in 24% of fatal road incidents.

MOST deaths are caused by one or more of the "FATAL 4"

1

Excessive SPEED

2

DRINK and/or DRUGS Driving

3

SEATBELT not used

4

Using a MOBILE PHONE, including using HANDSFREE

Sadly, it's a FACT - male drivers aged 17 to 24 are FOUR TIMES more likely to be killed or seriously injured in a road incident, than drivers aged 25+

Sadly, it's another FACT - 1 in every 5 NEW DRIVERS will be involved in a driving incident in their FIRST 12 MONTHS on the road

BELOW here you can PREVIEW our film to get an idea of how it approaches this “safer driving” topic, which essentially is about improving your chances of actually reaching your intended destination – INTACT !

The LEFT hand film (15 Mins watch) will let you watch the first 10 of the 50 Scenarios contained in the FULL film.
The RIGHT hand film (20 Mins watch) will let you watch ALL 50 Scenarios BUT only as a series of STILLS from the FULL film. 
BOTH PREVIEWS are an easy watch, and despite the serious subject matter, you are sure to also find them mildly entertaining.

The FULL SATD FILM is segmented into sections of about 10 MINS each, so you can fit in the viewing to your busy life schedule. We all suffer from lack of time, so our SATD film lets you digest these important driving tips at a pace to suit your daily grind.

After viewing the SATD FULL FILM, it is highly likely you will be better prepared for whatever the world of driving throws at you, and crikey these days it seems to throw a lot, on our frantic roads.

THIS FILM will help you to avoid becoming another statistic.

Of course we are ALL good drivers, aren’t we ? But often it is other drivers behaving recklessly that will take YOU to A & E. In our film you will get extra insights into what to expect in numerous daily situations, and be better prepared the next time it happens for real.

For ANY driver, this film will prove to be the best investment of your time you have ever made.

Both PREVIEW clips below can be expanded to FULL SCREEN [ ]

Click first image below to see PREVIEW of Scenarios 1 to 10 (out of 50). Viewing duration 15 minutes
Click second image below to see PREVIEW of ALL 50 Scenarios as a FLY-BY, but using STILLS. Viewing duration 21 minutes

This product is UNIQUE in its variety of content covering a total of 50 everyday driving Scenarios that often involve RISK, and which can end in serious injury, or worse.

The 50 scenarios are supported evidentially by 350+ incident clips together with an audio commentary on incident avoidance tactics.

It is available FREE of charge to INDIVIDUAL DRIVERS and their family and friends, and also FREE of charge to ANY BUSINESS. 

It will be of benefit to ANYONE who drives.

For a modest fee, our content can be CUSTOMISED in order to reflect the BRANDING and MESSAGE from the business exec to their Team, to their Customers, their Clients, their Members. The Customisation fee/costs will vary based on the  number of  drivers that are likely to be recipients of our SATD content.

The pricing table below gives an indication of the scale of costs depending on the business size and relevant parties associated with the business. 

Get in touch to discuss any aspect of getting a BIZ-BRANDED Custom edition of our content.

Pricing Table

Our SATD CONTENT is available completely FREE to both individual drivers, and also to any BUSINESSES, also totally FREE. For a very modest fee (see Pricing Table above), we can optionally also provide CUSTOMISED content that shows YOUR BIZ BRANDING and a relevant message FROM your BIZ to the recipients. Custom aspects can be applied to A) the SATD FILM, and B) to the FLIPBOOK digital document assets that accompany our SATD FILM. (See the GRATIS page to view the series of FLIPBOOKS that accompany the SATD FILM.)

Some business scenarios are discussed below, but these principals apply to ANY business, whether small, medium, large, or very large.   

IF you operate a DRIVING SCHOOL – you may want to provide access to view a copy of SATD to assist the STUDENT, once they do PASS,  helping them through their first year or two on the scary roads out there, as an indication of YOUR care for those you have taught. They will tell their friends about YOU – a win-win.

DITTO if you operate a RETAIL CHAIN STORE. GIVE your CUSTOMERS access to view the SATD film and your star will shine even stronger with your loyal customers. Now THATS a proper LOYALTY programme !! And FREE to YOU and FREE to them. Costs are ONLY incurred if you wish CUSTOMISED (branded to YOU) content instead of “generic” content.

DITTO if you operate a  MOTOR INSURANCE or LIFE INSURANCE or  a BREAKDOWN service. Get this film and GIVE access to VIEW IT to your Customers – it will differentiate you in your NICHE. If you are an INSURANCE company, it will almost certainly result in REDUCED CLAIMS of 5% or possibly more. That’s 5% LOWER REPAIR and INJURY COSTS of claims, 5%  LESS ADMIN COSTS in chasing the paperwork around. Fewer DEATHS resulting from road incidents. ADD THAT to your bottom line. .

In addition to the sectors listed above, we are also targeting a number of other sectors where we believe SATD will have appeal. In many cases the interest will be in respect of the businesses Employees and their wellbeing. In others the interest will expand to the Customers or Clients or Members of the enterprise.  Here is a partial list of those in our sights:

NHS Employees – Universities (for their Students as they Graduate and for their Lecturers and Admin) – Gyms for their Members – Golf Clubs for their Members – Trade Unions for their Members – Banks, Building Societies for their Customers & Emps, Retail Chains for their Customers & Emps, Hospitality Chains for their Customers & Emps. Plus Utilities Service Providers, Vehicle Accessories Retail Chains, Opticians, Holiday Park Resorts, wider Public Sector Employees, Parking APP Providers.
Holiday Parks/Resorts. Betting Chains. Plus Small, Medium, Large and Corporate general businesses.

We anticipate that 80% of our market will be with BUSINESSES, and 10% to 20% of those will wish to have BRANDED/Customised content.

20% of our overall reach will be with one-off PERSONAL transactions (totally FREE) by the wider general public drivers.

SIMPLES. Our SATD film includes hundreds of insights spanning 50 driving scenarios that involve RISK, sharing with you the benefit of our 50+ years of EXPERIENCE
without YOU having to personally EXPERIENCE each EXPERIENCE !….!

AVOID is a GOOD word !

WHO ELSE needs THIS film ?

Recently PASSED your TEST ?

750K+ learner drivers pass every year and JOIN our roads. Evidence shows a large percentage of new drivers will encounter an incident in the first 6-12 months on our hectic roads.

This film will help you get the experience without having to endure having such an experience. And may help you to AVOID serious HIKES to your Insurance costs, which will apply for FOUR YEARS if you collect POINTS (Points stay on your License for 4 years). AND if you collect 6 Points or more in your first 2 years as a licensed driver, you WILL be banned, AND will have to retake your driving test. Not good news !

Attended a
Driving Awareness Course ?

1.4M+ drivers attend one every year. You don’t want the pleasure of attending another one, and you may NOT now be eligible to be offered another one.

THIS film will help your mission.

Worried about
RACKING up the POINTS ?

There are over 2.6M+ FPN’s (fixed penalty notices) issued every year, and a further 600K+ drivers appear in court for offences.

If you already have some POINTS, you probably want to avoid getting any more, and, more than anything else you can do, THIS film will help you stay legal on the road.

Public Sector
NHS
and
GP Practices

those people who repair US

There are 1.4M+ workers in the NHS. Many have to drive to and from their place of work.

GOV needs to provide the whole NHS team with  access to THIS film, to enhance their chances of being there if WE arrive in hospital.

It’s what a CARING Employer would do isn’t it ? 

AND if GP Practices adopt our very special GP DEAL (there are over 7,400 such GP Practices in England alone) we could reach a staggering 30M+ Drivers with the SATD film :) 

Public Sector
Civil Servants
HMRC
DfT and various Ministries

Our GOV employ over 400K+ people to look after the population and the wider affairs of the country in one role or another.

A large percentage of these teams shown here are drivers.

GOV needs to provide these key teams with access to THIS film, and show that their GOV CARES about the welfare of it’s oft unseen players.

Public Sector
Teachers & Fire Service
Armed Forces
Council Workers

The GOV also employ another large number of people who look after the interests of the population in a wide variety of key roles.

A large percentage of these teams shown here are drivers.

GOV needs to provide these key workers with access to THIS film and show that their GOV CARES about the welfare of it’s oft unseen team players.

ALL of these GOV employees would improve their chances of surviving on our roads.

60%+ of the adult population of the UK are DRIVERS and they ALL need this film, they just don’t yet know they need it !!!

UNIVERSITIES and COLLEGES

Students AND Staff
(Academic Tutors and Admin) 

Many of the Students enrolled at our UK Universities (160+ such learning institutions across the UK) and at our Tech, Arts and Sciences Colleges are likely to want to emerge at the end of their courses ready for the world of work, and that often brings forward a need for getting a Driving License. Some will achieve that goal whilst midway through their course. In any event, whenever they JOIN the drivers club, they are placed at high RISK simply through their inexperience

At SATD, we want to provide a no-brainer offer to our learning institutions, to allow them to provide the SATD film to ALL students on campus, AND to ALL teaching and admin staff employed, to be given FREE gratis – in order to improve their chances of avoiding road RISKS in those critical early years on our roads.

Delivered DIGITALLY, and in serious volumes, this can be achieved FREE per Student/Tutor/Employee/AdminTeam Staffer.

AND, if we were to expand this strategy to NUS (National Union of Students) Members, we could potentially reach over 3M+ drivers (across all age groups) with our message (NUS have 7M+ Student Members).

And ALL FREE, or at a V LOW cost per head for a BRANDED/CUSTOM edition of our SATD FILM and our digital FLIPBOOK assets.

It just needs someone with imagination in the corridors of power to GRASP the magnitude of whats on offer here. 

Every year, 570,000+ Students LEAVE and are (surprise surprise) replaced with another 570,000+ who JOIN University.

PLUS there are 440,000+ Academic and Admin STAFF employed in our Universities across the UK.

And if we were to extend this scheme to also include our many many Tech Arts and Sciences Colleges we could probably DOUBLE the reach of these numbers. 

Our Marketing Strategy is all about achieving MAX REACH to UK drivers.

If you know any of the head-honchos that call the shots in GOV departments, do please tip them a nudge to look at this FILM, and to talk to us about the impact it could have on A) the wellbeing of their wider GOV team, and B) how a reduction of 5%+ in road incidents could save UK.GOV.PLC £1.7bn per annum, to spend on other community welfare projects (please, not on HS2 though!).

The SATD film is accompanied by a 16-page A5 Booklet (FlipBook/eDoc/eBook)

SPONSORS branding (8 of) is shown on front and rear pages, plus placed throughout the booklet pages

SATD 16-Page Booklet for reminder reading offline occasionally when out and about travelling.

Read online as a FlipBook/eDoc/eBook  ONLINE or DOWNLOAD as a PDF for offline consumption.

The SATD Film is a fantastic asset for ANY driver. It is accompanied by several (x5) FlipBooks which are digital documents, and which individually are worth a small fortune to the viewer/driver.

GET IT - seriously, it's a NO BRAINER.

View our digital FlipBook SUMMARY - click below - and ON PAGE 15 see access links to the other x5 FREE digital FlipBooks that accompany the SATD Film :)

some vehicles and some buildings have fantastic interiors

BUT really, if you never want to see the INSIDE of any of these – GET this FILM

As we commence our SATD LAUNCH in APRIL 2025, we are seeking 8 Product Sponsors whose branding will be shown throughout the 50 Scenarios of the SATD film. A fantastic opportunity to showcase YOUR business to potentially 2M-4M+ or even MORE drivers and businesses annually. For more info go to the SPONSOR OPPS page from the menu at top of page. OR just get in touch to discuss - see CONTACT US page. Launch Sponsors will get 2 years tenancy for the price of 1 year. Sponsors will have an EXCLUSIVE opportunity - we will only showcase ONE business from any ONE business sector, and a grand TOTAL of 8 overall. Grab a slot whilst you still can. The Sponsorship Fee can be paid Monthly over 8 months.
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